Marketing4RDAs – Noon Session

By December 4, 2019 No Comments

After a 30-minutes coffee break, the Conference was resumed with 7 brief presentations that outlined the most relevant figures of the speakers’ regions and offered practical guidelines in RDA segmentation and innovation. Joaquín Crespo, Technician on Infrastructures and Innovation at Instituto Aragonés de Fomento, was the first speaker. He covered all the instruments his agency uses to support innovation and their best practices and stressed the necessity to conduct market segmentations in order to put into practice efficient and optimized RIS3 strategies.  Secondly, Daniel Kipp, Chief Project Manager at Dieter Meyer Consulting, presented his company, how they support innovation from product development to strategic consulting and the databases the use in order to advise SMEs. Afterwards, Desislava Koleva, Head of Economic Development al the Municipality of Gabrovo, declared that the long-term vision of their region entailed the development of their regional innovation ecosystem by strengthening the bonds between the different public and private regional stakeholders. Crucial for her agency was the creation of the Gabrovo GIS Economic Layer that develops and maintains relevant economic information about  active businesses in the region in favour of strategic planning and S3.

Tomislav Plesec, EU Project Manager at SIMORA, gave the fourth presentation, which dealt with the development of a training programme for young people to create future professionals in the videogame industry. Followed him Yasin Dalgic, Planning Specialist at BEBKA, that presented their best practices in SMEs’ segmentation and their innovation-based entrepreneurship programme SpeedUp that helps identifying potential entrepreneurs, mentor them and look for funding. Hüseyin Özgür Ünsal, Responsible of Regional Development and EU Programmes at MARKA, was in charge of the sixth presentation. Hestated that RDAs should be intermediaries between stakeholders and harmonise their sometimes conflicting agendas. The last presentation was conducted by Ibrahim Ethem Şahin, Head of Planning, Programming and Coordination at OKA, who recognized that “thanks to having joined the OaSis Project we are talking more about innovation than competitiveness and now our focus in all activities is the promotion of investments.”